SEO services are all about making your website easy to read for both search engines’ robots and users. Google’s algorithms have changed a lot over the years and SEO is no longer as simple as stuffing your pages full of keywords. In fact, some methods considered good SEO practice 10+ years ago, are now penalised by Google with Pandas and Penguins.
We would recommend that almost everything you do should be for the benefit of the user.
SEO covers a huge array of services we tailor to your business, but a couple of practices should be used for almost every client. Keyword research and technical SEO are imperative for any SEO strategy.
Keyword research is a must before you even consider writing your pages. WebHummel uses special industry tools to research keywords for each of your pages. We then advise on a target keyword and secondary keywords which suit your business. This isn’t all about search volume; we review your current online presence, competition for a specific phrase and relevance to what you offer. We then produce content around your keywords that users will find useful and engaging and will convert the traffic into sales!
Technical SEO is a little more difficult to explain as you (the user) never actually see it. These are the practices recommended by search engines (often referred to as “white hat SEO”) to make your site easier for them to view, explore and index.
SEO is widely regarded as the best method of digital marketing in terms of return of investment. It is a great starting point and something that you should continue. But, it is not the bee all and end all. People can find your site without the help of a search engine’s organic results. It is important to have a digital marketing strategy in place tailored to your business. This will help give you the best chance of succeeding online without costs spiralling out of control.
You can use some local SEO techniques to become more visible to a local audience and even rank above national firms in your area. To find our more and see how WebHummel can help your small business with local SEO services, contact us.
A conversation costs nothing and helps you understand which elements of digital marketing will best suit your business. Please give us a call, send us an email or complete the contact form. We will respond to your enquiry A.S.A.P. We look forward to hearing from you.