Creating a marketing strategy to reach a German audience can be tricky. The language barrier can cause miscommunication between you and an agency in Germany or your target audience. Our German SEO services and PPC management are a little different. We are UK-based with native German speaking marketing experts. We create content from scratch to reach and engage with your target audience.
We’ve all been on holiday and had a chuckle at signs that have been poorly translated into English. Often, they’re translated literally and exactly, and it sounds a little silly to a native speaker. For example, In German “Schlafzimmer” means “bedroom”. If you speak to a German in English, they may often refer to it as a “sleep room”.
When communicating with someone outside our or their native tongue, we accept these slip ups and often find them amusing and endearing. This is a single word; we’ve not even got sentence structure and grammar. An audience often sees these mistakes as unprofessional and it could hinder your website achieving its goals.
Anyone that has tried to learn German will appreciate how difficult it is. They will also realise that there is a huge difference between fluent and native speakers. Having a native speaker write your content is a must. They will choose the correct formal/informal vocabulary as well as the correct case that even fluent speakers often get wrong.
Our German SEO services and German PPC management services are created and managed by our co-founder and marketing specialist, Anna. Anna has been in the UK for 4 years and is originally from Bonn. She’s gathered a wealth of experience from working in a marketing agency as well as from working for large multi-nationals such as DHL.
We will research keywords to ensure we improve your German SEO and PPC campaigns with relevant and engaging content for your target audience.
As if the language wasn’t complicated enough; parts of the German language don’t get used properly by users when searching. When we create your German search engine optimisation and pay-per-click campaigns we must consider these little quirks. A great example of this is the umlaut (the two dots over vowels which can change the sound and the meaning of a word). It is important to understand how a German audience searches and their use of SEO.
A conversation costs nothing and helps you understand which elements of digital marketing will best suit your business. Please give us a call, send us an email or complete the contact form. We will respond to your enquiry A.S.A.P. We look forward to hearing from you.